Sporting KC 2017 Playoff Campaign - #TOGETHER

The #Together campaign was launched digitally utilizing an innovative mosaic on instagram, with nine images posted all at one time –taking advantage of the platform’s algorithm to distribute multiple pieces of content throughout users’ timelines while creating an exciting presentation on the Sporting KC brand page. The mosaic served as a hard break from the creative look of the regular season, and as a fitting launch pad for the Playoff campaign. Three-word taglines with an active voice tied to the featured imagery worked as a device to bring the fan into the execution.