SPORTING KANSAS CITY (Present)
CREATIVE LEAD/DESIGNER
Maintain and manage the Sporting brand through campaigns, internal and external creative reviews.
Developed the Sporting Kansas City Brand Guidelines which include all Sporting Club business ventures.
Developed branding/look & feel for eSportingKC, Sporting Youth Soccer, multiple Sporting Club affiliates.
Lead creative for our 2017, 2018, 2019 and 2020 season-long marketing campaigns.
Introduced and planned the 2017 SKC Playoff “Social Influencer Campaign,” generating 20 million impressions and a total of 77 million people reached. 12x Kansas City's DMA.
Shaped “Scarf of the Match” program featuring designs unique to Kansas City and the region surrounding it, average sales reaching 300-500 scarves per match (Top seller in MLS).
WASHINGTON FOOTBALL TEAM
GRAPHIC DESIGNER
Developed the organizations first season-long marketing campaign.
Worked hand-in-hand with Nike and the NFL to update the Redskins color palette to industry standards using complex color theory to unify our print, digital and textile colors.
GLOBAL SCARVES (FREELANCE)
DESIGNER
Executed all design work including scarf designs for clients and social graphics for social media marketing.
Collaborated with high profile companies and teams like Google, Microsoft, Sounders FC, etc.
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EDUCATION
WESTERN IOWA TECH
GRAPHIC DESIGN / SOCIAL MEDIA MARKETING
Graduated from Western Iowa Tech with a 3.0 GPA.
Honored as one of the Top 50 Most Notable Alumni to graduate from the school in it's history in 2016.