HUMBOLDT WILDCATS REBRAND CONCEPT
The Humboldt Wildcats is an athletic program of the Humboldt Community School District in the city of Humboldt, Iowa. I've spent the last 4-5 years slowly working on a brand that would fit the school which I am an alum of. Since it's existence the school has gone through many logos and shades of Blue and Yellow. Currently, the school uses a mix of the Kansas State powercat and a clipart Wildcat for its athletic programs. The presentation below is my solution to the multiple logos and solving the schools color inconsistencies.